Defining Outcomes (July 2020)
Translate business outcomes into product outcomes you can deliver.
July 10 - August 7, 2020
Enrollment closes on June 26, 2020
This 4-week course is designed to help you set product outcomes by focusing on the leading indicators of human behavior that drive business outcomes.
You’ll learn how to translate lagging business indicators (e.g. revenue, market share) into leading customer behaviors that indicate you’re on the right track and provide focus for your team’s discovery and delivery efforts.
You’ll learn how to propose and negotiate product outcomes with your leadership team.
You’ll learn how to set specific goals for your product outcomes.
You’ll learn how to deconstruct your goals to see the levers within your team’s control and influence to achieve your product outcomes.
And, most importantly, you’ll get a minimum of four hours of deliberate practice (more if you want it) to hone your skill.
We know product people have busy schedules. The instructional material is designed to be completed in as little as 30 minutes per week and you can engage with it whenever you have time throughout the week. Weekly practice sessions where you’ll work with a group of your peers to put the instructional content into practice occur for one hour each week. You’ll select a time that works best for your time zone.
The course begins on July 10th. Sign up by June 12 to take advantage of early-bird pricing.
- Week 1: Translate business outcomes into product outcomes.
- Week 2: Propose and negotiate product outcomes.
- Week 3: Set specific goals for your product outcomes.
- Week 4: Deconstruct your goals to find the right levers for maximum impact.
Hope Gurion founded Fearless Product LLC to serve as a Coach to product leaders and product teams seeking growth through customer-centric, evidence-based strategies.
She has led more than 40 B2B and B2C product teams throughout her career. She was Chief Product Officer at CareerBuilder and SVP, Product Management at Beachbody. She led several verticals as a product and business leader at AOL.
She has an MBA from Duke University and a BA from Pennsylvania State University.