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Defining Outcomes (July 2020)

Translate business outcomes into product outcomes you can deliver.
July 10 - August 7, 2020


Enrollment closes on June 26, 2020

This 4-week course is designed to help you set product outcomes by focusing on the leading indicators of human behavior that drive business outcomes.

You’ll learn how to translate lagging business indicators (e.g. revenue, market share) into leading customer behaviors that indicate you’re on the right track and provide focus for your team’s discovery and delivery efforts.

You’ll learn how to propose and negotiate product outcomes with your leadership team.

You’ll learn how to set specific goals for your product outcomes.

You’ll learn how to deconstruct your goals to see the levers within your team’s control and influence to achieve your product outcomes.

And, most importantly, you’ll get a minimum of four hours of deliberate practice (more if you want it) to hone your skill.

We know product people have busy schedules. The instructional material is designed to be completed in as little as 30 minutes per week and you can engage with it whenever you have time throughout the week. Weekly practice sessions where you’ll work with a group of your peers to put the instructional content into practice occur for one hour each week. You’ll select a time that works best for your time zone.

The course begins on July 10th. Sign up by June 12 to take advantage of early-bird pricing.

  • Week 1: Translate business outcomes into product outcomes.
  • Week 2: Propose and negotiate product outcomes.
  • Week 3: Set specific goals for your product outcomes.
  • Week 4: Deconstruct your goals to find the right levers for maximum impact.



Your Instructor


Hope Gurion
Hope Gurion

Hope Gurion founded Fearless Product LLC to serve as a Coach to product leaders and product teams seeking growth through customer-centric, evidence-based strategies.

She has led more than 40 B2B and B2C product teams throughout her career. She was Chief Product Officer at CareerBuilder and SVP, Product Management at Beachbody. She led several verticals as a product and business leader at AOL.

When she’s not building great products and product teams, she sharing best practices on product leadership topics through the “Fearless Product Leadership” podcast to help product leaders shorten their learning curves.

She has an MBA from Duke University and a BA from Pennsylvania State University. She is based near San Francisco, CA but works with clients globally.


Frequently Asked Questions


When does the course start and finish?
The course starts on July 10, 2020 and runs through August 7, 2020.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This course is closed for enrollment.