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Defining Outcomes (February 2021)

Translate business outcomes into product outcomes you can deliver. February 5 - March 5, 2021

Get 10% Off with Coupon Code: EARLY_BIRD

Early bird pricing ends January 8, 2021

Enrollment closes on January 22, 2021

This 4-week course is designed to help you set product outcomes by focusing on the leading indicators of human behavior that drive business outcomes.

You’ll learn how to translate lagging business indicators (e.g. revenue, market share) into leading customer behaviors that indicate you’re on the right track and provide focus for your team’s discovery and delivery efforts.

You’ll learn how to propose and negotiate product outcomes with your leadership team.

You’ll learn how to set specific goals for your product outcomes.

You’ll learn how to deconstruct your goals to see the levers within your team’s control and influence to achieve your product outcomes.

And, most importantly, you’ll get a minimum of four hours of deliberate practice (more if you want it) to hone your skill.

We know product people have busy schedules. The instructional material is designed to be completed in as little as 30-60 minutes per week and you can engage with it whenever you have time throughout the week. Weekly practice sessions where you’ll work with a group of your peers to put the instructional content into practice occur for one hour each week. You’ll select a time that works best for your time zone.

  • Week 1: Deconstruct business outcomes.
  • Week 2: Use maps and math to identify potential product outcomes.
  • Week 3: Identify your point of leverage for maximum impact.
  • Week 4: Negotiate to set your product outcomes.



Your Instructor


Hope Gurion
Hope Gurion

Hope Gurion founded Fearless Product LLC to serve as a Coach to product leaders and product teams seeking growth through customer-centric, evidence-based strategies.

She has led more than 40 B2B and B2C product teams throughout her career. She was Chief Product Officer at CareerBuilder and SVP, Product Management at Beachbody. She led several verticals as a product and business leader at AOL.

When she’s not building great products and product teams, she sharing best practices on product leadership topics through the “Fearless Product Leadership” podcast to help product leaders shorten their learning curves.

She has an MBA from Duke University and a BA from Pennsylvania State University. She is based near San Francisco, CA but works with clients globally.


Frequently Asked Questions


When does the course start and finish?
The course starts on February 5, 2021 and runs through March 5, 2021.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

What Students Are Saying ...

“The course does a good job of marrying theory and practice. I know of a lot of companies and people who want to be outcome focused - but without some foundational skills to shift teams / companies in that direction, it's all aspiration and no execution. This course gives a good foundation so that people can pick up and modify examples from class to apply.”

--Courtland Halbrook, Sr. Director Product, USA


“It helps you as product manager to understand what leaders expects and what you have to do.”

--Stephan Wilhelm Schmitz, Product-/Service-Owner Metro EDI, Germany


“My co-worker and I are going to do it all with our own company next, which I am super excited about. Thank you for such a great class!! I have been struggling with making good outcomes for a year now and I finally feel like I have a plan that can get us there.”

--Amanda Obringer, Product Manager, BombBomb, USA


“This was one of the most challenging courses I have been so far. The content is great and the weekly practice sessions are very intense. Defining good outcomes to be reached is a key point for successful product teams.”

--Geraldo Farias, Senior Agile Coach, Farfetch, Portugal

Get started now!