Opportunity Mapping (September 2020)

Enrollment closes on September 4, 2020

This 4-week course is designed to help you map out and understand the opportunity space—the unmet customer needs, pain points, and desires that fuel successful products.

You'll learn how to synthesize what you are learning across customer interviews—finding patterns amongst unique stories.

You’ll learn how to identify unmet customer needs, pain points and desires helping you decipher where your product can have the biggest impact.

You'll learn how to structure the opportunity space—helping you turn large, intractable challenges into a series of smaller, more solvable challenges.

You’ll learn how to assess and prioritize opportunities quickly ensuring that you are always working on the highest impact needs.

And, most importantly, you’ll get a minimum of four hours of deliberate practice (more if you want it) to hone your skill.

We know product people have busy schedules. The instructional material is designed to be completed in as little as 30 minutes per week and you can engage with it whenever you have time throughout the week. Weekly practice sessions where you’ll work with a group of your peers to put the instructional content into practice occur for one hour each week. You’ll select a time that works best for your time zone.

• Week 1: Uncovering the Hidden Structure in Your Customers' Stories
• Week 2: Identifying Unmet Opportunities—Customer Needs, Pain Points, & Desires
• Week 3: Structuring the Opportunity Space: Turning Big Challenges into a Series of Smaller Challenges
• Week 4: Strategic Product Decisions: Assessing & Prioritizing Opportunities