Opportunity Mapping (September 2020)
Discover the best path to your desired outcome. September 18 - October 16, 2020
Enrollment closes on September 4, 2020
This 4-week course is designed to help you map out and understand the opportunity space—the unmet customer needs, pain points, and desires that fuel successful products.
You'll learn how to synthesize what you are learning across customer interviews—finding patterns amongst unique stories.
You’ll learn how to identify unmet customer needs, pain points and desires helping you decipher where your product can have the biggest impact.
You'll learn how to structure the opportunity space—helping you turn large, intractable challenges into a series of smaller, more solvable challenges.
You’ll learn how to assess and prioritize opportunities quickly ensuring that you are always working on the highest impact needs.
And, most importantly, you’ll get a minimum of four hours of deliberate practice (more if you want it) to hone your skill.
We know product people have busy schedules. The instructional material is designed to be completed in as little as 30 minutes per week and you can engage with it whenever you have time throughout the week. Weekly practice sessions where you’ll work with a group of your peers to put the instructional content into practice occur for one hour each week. You’ll select a time that works best for your time zone.
- Week 1: Uncovering the Hidden Structure in Your Customers' Stories
- Week 2: Identifying Unmet Opportunities—Customer Needs, Pain Points, & Desires
- Week 3: Structuring the Opportunity Space: Turning Big Challenges into a Series of Smaller Challenges
- Week 4: Strategic Product Decisions: Assessing & Prioritizing Opportunities
Teresa is a product discovery coach who helps teams gain valuable insights from their customer interviews, run effective product experiments, and drive product outcomes that create value for their customers and their businesses. She teaches teams how to connect the dots between their research activities and their product decisions, inspiring confidence that they are on the right track. Recent clients include Allstate, Capital One, The Guardian, and Snagajob.