Rapid Prototyping (February 2019)
Uncover the hidden assumptions behind your product ideas.
February 1 - March 1, 2019
Enrollment closes January 18, 2019
"Doing is the best kind of thinking." - Tom Chi
It's also the best way to learn. This course is designed to get you learning by doing starting in week one and continuing through all four weeks.
You'll work on a product challenge that will teach you how to:
- Generate ideas quickly and effectively.
- Identify the hidden assumptions behind your product ideas.
- Test your most promising ideas in a way that generates reliable and actionable feedback.
- Iterate and refine your ideas so that you can quickly get to the best option.
In this course, you'll develop the must-have product skill of using rapid prototyping to quickly find and test the hidden assumptions that are critical to your idea's success. You'll learn when to abandon an idea, how to iterate on an idea that's not quite right, and when to have confidence that you are on the right track.
Each week, you'll get:
- 15–30 minutes of instructional material (e.g. a mix of articles and videos)
- A prototyping activity that is designed to reinforce the learning and will be time-boxed to 30–45 minutes.
- A one-hour practice session with 3–5 other students that will allow you to experience a design studio, get feedback on your prototyping strategies, and learn from each other’s experiences.
- Additional resources for those of you who want to learn more about each topic.
This course is designed to fit within your busy schedule. You can expect to spend 2 hours total each week on the course (but you may want to invest a little more time exploring the additional resources as your schedule allows). In weeks 2 and 3, you may also want to invest a third hour when we get into building prototypes, but this is optional.
Teresa is a product discovery coach who helps teams gain valuable insights from their customer interviews, run effective product experiments, and drive product outcomes that create value for their customers and their businesses. She teaches teams how to connect the dots between their research activities and their product decisions, inspiring confidence that they are on the right track. Recent clients include Allstate, Capital One, The Guardian, and Snagajob.
Here's what students have said about Product Talk courses:
- “It was good, actionable content. I was able to utilize these methods immediately in my real life.”
- “I think all my work colleagues could use this.”
- “I feel much more confident to try this with real customers than if I'd just read some blog posts… deliberate practice is how you learn!”