New Year, New Habit:
The 5-Day Business Fundamentals Challenge

Navigate your business context with confidence.
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5 Days to Clarity

Each day we will focus on a different set of essential questions.

January 19

Customers, Products, & Revenue

January 20

Competitors & Pricing

January 21

Acquiring & Retaining Customers

January 22

Strategy, Growth, & Incentives

January 23

Putting It All Together

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Business Fundamentals Canvas

Understand your business context at a glance.

  • Reference the same framework whether you're planning, deciding, or communicating.
  • Know exactly what questions you still need to answer.
  • Evolve the canvas as your understanding grows.


practice to win

Win Daily Prizes

Extended access to the Canvas Coach
Continue to get detailed and personalized feedback on every essential answer
Product Talk Subscriptions
Unlock premium content designed to help you be better at your job.
50% Off coupons to share with colleagues 
Spread the love for business fundamentals across your organization.
A 30-minute coaching call with Hope Gurion
Get exclusive access to the course instructor.

From a World-Class Product Leadership Coach

Hope Gurion is a product coach working at both the leadership and team levels who was featured in Marty Cagan's Transformed.

She has led more than 40 B2B and B2C product teams throughout her career as Chief Product Officer at CareerBuilder and SVP, Product Management at Beachbody. She led several verticals as a product and business leader at AOL.

She’s the host of the Fearless Product Leadership podcast. She has an MBA from Duke University and a BA from Pennsylvania State University. She is based near San Francisco, CA.

Business Fundamentals

Includes a 3-month curriculum license to our Business Fundamentals course. 

  • Get access to 100% of the curriculum on day 1. 
  • Answer 14 essential questions that help you understand your business context with ease.
  • Explore 11 completed canvases covering a wide-variety of industries
  • The 5-day challenge is designed to kick-start your habit. After that, learn at your own pace.
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Frequently Asked Questions

How long do I have access to the course content? 

You'll have access to all of the course content for 3-months starting from your course purchase date.

Why don't you offer lifetime access like other self-paced courses?

We limit access for two reasons: 

  1. We know that many people buy self-paced courses and procrastinate and never complete them. We limit your access to motivate you to complete the course in a reasonable timeframe. 
  2. Your course access includes access to our community, monthly community calls, and monthly office hour sessions with our instructors, as well as our Canvas Coach. We can't offer these benefits indefinitely.

Can I transfer my enrollment to another student? 

No. A course purchase is tied to a specific student. You cannot transfer your enrollment to another student. 

Is there a way to extend my course access after it expires? 

The only way to extend your course access Is through the CDH Membership program. This programs extends your course access for any Product Talk Academy course that you have previously purchased and includes several other benefits. You can read more about this program here.

Can I defer my enrollment or pause my 3-month term? 

We do grant deferrals in some situations. Here are some common situations where we might grant a deferral:

  • You have budget to spend before the fiscal year ends, but you also have a busy quarter coming up and won’t have time to complete the course within your term. We can defer the start of your term. We only defer the remaining portion of your term. So if you wait to email us, your deferred term will be abbreviated.
  • Something unexpected happens and you won’t be able to complete the course during your remaining term. We can pause your term. However, we are not able to extend your term. So please let us know as soon as possible.

When deferring or pausing your term, you must complete your 3-month term within 12-months of your purchase date.

To request a deferral or a pause or to resume your term, send an email to support@producttalk.org. We typically respond to deferral and pause requests within 2 business days.

Do you offer a course completion certificate? 

We do offer a course completion certificate. However, we do not offer course completion certificates for consuming the course content. Instead, the course includes several assessment activities and we generate completion certificates for students who complete each of the assessment activities. We require that you show proficiency with each of the activities before we issue a certificate.

Course certificates must be generated while your term is still valid. We are not able to generate certificates after your term expires. If you need a course certificate and your term has expired, you can extend your term by joining our CDH Membership program.

What’s your refund policy? 

We want you to be satisfied with your purchase. However, because students get access to the full course immediately upon purchase, we handle refund requests on a case-by-case basis.

You can submit refund requests to support@producttalk.org. We typically respond to all refund requests within 2 business days. When submitting a refund request, please provide as much detail as possible about why you are requesting a refund. 

The following reasons typically do not result in us granting a refund: 

  • You didn’t make time to engage with the course before your term ended. 
  • You had different expectations about the course than what is outlined on this course overview page.
  • You completed the course content, but a tactic you tried from the course didn’t work right away in your organizational context. In all of our courses, we share tactics that we find work for most teams. However, every tactic will need to be adapted to your organizational context. Some trial and error should be expected. We support teams as they experiment with the course tactics through our Office Hour sessions and through our Slack community.

When refunds are granted, we are only able to refund to the original form of payment.

Is this course accessible?

  • We try to use high contrast fonts and font colors and reasonable font sizes. 
  • We include alt text on all images.
  • All of the videos in the course have closed-captioning. 
  • We do not currently offer audio versions of our text content, but we hope to add this soon.


If you have a specific need that is not addressed her, please send us an email at support@producttalk.org. We'd love to accommodate additional needs if we can.
Don't hesitate

Navigate your business context with confidence.