Trusted by product teams from around the world
3,000+
Students
360+
Companies
45+
Countries
100+
Cohorts
Overview
In this course, you'll get introduced to:
Defining Clear Outcomes
Good discovery starts with a clear outcome. Outcomes set the scope of our work.
Continuous Interviewing
Discover unmet customer needs, pain points, and desires.
Opportunity Mapping
Get a big-picture view of the best way to reach your outcome.
Effective Ideation
Generate multiple good solutions unlocking the power of compare and contrast decisions.
Identifying Hidden Assumptions
Deconstruct ideas into their underlying assumptions.
Assumption Testing
Determine which ideas will work and which won't.
"This has been the most immediately-applicable, useful, and inspiring workshop/course/masterclass I've ever taken."
"You'll walk away with concrete, actionable steps to clarify business/product outcomes, understand customer stories, and learn to test assumptions to build better products."
IN Depth
Course Overview
How the Course Works
"Doing it online and spaced out was great, because I got to fully focus on the material in intense bursts and then spend a week trying to use it before coming back for the next bit. Made a large amount of content more digestible."
"Excellent use of Zoom breakout rooms, and the weekly updated Miro board template was a very effective shared work tool. Couldn't have been better in terms of online learning."
Every Student Gets a
Course Completion Certificate
Choose the cohort that best fits your schedule.
Our Students Love Us
"I feel like I got let in on a secret that great product managers all
practice. Teresa broke things down and uses mapping in incredibly
insightful ways!"
Cameron Westland
CTO
Delphia
CTO
Delphia
Do it! I got so much out of this course, the only thing I'd change is that I wish I'd done it sooner.
Tanya Ocker
Product Manager
Activated Insights
Product Manager
Activated Insights
I was able to take what I learned and immediately put it into practice and am already seeing benefits from it. Doing the process from start to finish is well worth it.
Evan Bowers
Senior Product Designer
Zapier
Senior Product Designer
Zapier
Frequently asked questions
When does the course meet?
We meet for 2-hour live sessions (via Zoom) each week for six weeks in a row. For
specific dates and times for each cohort, select a cohort in the "Choose a Cohort" section.
What is your refund policy?
We try to accommodate refund requests whenever possible. However, due to limited capacity, we cannot issue refunds within 14 days of the start date of the course.
If you are unable to attend the course and you missed the refund deadline, we do allow you to transfer your ticket to another student up until the day before the course starts. We are not able to make any roster changes once the course starts.
If you are unable to attend the course and you missed the refund deadline, we do allow you to transfer your ticket to another student up until the day before the course starts. We are not able to make any roster changes once the course starts.
What if I can't make all the sessions?
Each session will build on the previous session. These are live sessions that will combine real-time group activities as well as discussions led by your instructor. There will not be an opportunity to make up a missed session. We strongly recommend you reserve time on your calendar for all six sessions. However, if something comes up and you are not able to make a session, you can still participate in the remaining sessions.
What's required of me in between sessions?
Each week, during our lives sessions, we'll apply a new lesson to a case study. In between sessions, we strongly encourage you to apply what you are learning to your own work. You can spend as much or as little time as you have on this. We'll ask you each week about your progress, but if you have limited time, it won't impede your progress in the course.
The cohort I want is closed for enrollment. Is there a wait list?
Our cohorts sell out quickly. We rarely have cancellations, but when we do, we offer any open spots to students in the subsequent cohort in the order in which they purchased their ticket. So the best way to get on the waiting list is to purchase a ticket for the next available cohort.
How long do I have access to the instructional content?
You'll have access to all of the instructional content for 3-months starting from the course kick-off.