Deep Dive:
Identifying Hidden Assumptions

July - August 2025

Uncover the risky "gotchas" that can derail your product ideas.

To see the days/times of our live sessions, please use the schedule widget below.

Find the full course description here.
COURSE SCHEDULE

Choose Your Region

Europe
North America
South America
All Other
Choose your time zone
BST
CEST
EEST
This cohort meets on the following days:


Thursday, 10 July 2025, 17:00-18:30 BST
Thursday, 17 July 2025, 17:00-18:30 BST
Thursday, 24 July 2025, 17:00-18:30 BST
Thursday, 31 July 2025, 17:00-18:30 BST
Thursday, 7 August 2025, 17:00-18:30 BST
This cohort meets on the following days:


Thursday, 10 July 2025, 18:00-19:30 CEST
Thursday, 17 July 2025, 18:00-19:30 CEST
Thursday, 24 July 2025, 18:00-19:30 CEST
Thursday, 31 July 2025, 18:00-19:30 CEST
Thursday, 7 August 2025, 18:00-19:30 CEST

This cohort meets on the following days:


Thursday, 10 July 2025, 19:00-20:30 EEST
Thursday, 17 July 2025, 19:00-20:30 EEST
Thursday, 24 July 2025, 19:00-20:30 EEST
Thursday, 31 July 2025, 19:00-20:30 EEST
Thursday, 7 August 2025, 19:00-20:30 EEST
Choose Your Time Zone
PDT
MDT
CDT
EDT
This cohort meets on the following days:


Thursday, July 10, 2025, 9:00am-10:30am PDT
Thursday, July 17, 2025, 9:00am-10:30am PDT
Thursday, July 24, 2025, 9:00am-10:30am PDT
Thursday, July 31, 2025, 9:00am-10:30am PDT
Thursday, August 7, 2025, 9:00am-10:30am PDT

This cohort meets on the following days:


Thursday, July 10, 2025, 10:00am-11:30am MDT
Thursday, July 17, 2025, 10:00am-11:30am MDT
Thursday, July 24, 2025, 10:00am-11:30am MDT
Thursday, July 31, 2025, 10:00am-11:30am MDT
Thursday, August 7, 2025, 10:00am-11:30am MDT
This cohort meets on the following days:


Thursday, July 10, 2025, 11:00am-12:30pm CDT
Thursday, July 17, 2025, 11:00am-12:30pm CDT
Thursday, July 24, 2025, 11:00am-12:30pm CDT
Thursday, July 31, 2025, 11:00am-12:30pm CDT
Thursday, August 7, 2025, 11:00am-12:30pm CDT
This cohort meets on the following days:


Thursday, July 10, 2025, 12:00pm-1:30pm EDT
Thursday, July 17, 2025, 12:00pm-1:30pm EDT
Thursday, July 24, 2025, 12:00pm-1:30pm EDT
Thursday, July 31, 2025, 12:00pm-1:30pm EDT
Thursday, August 7, 2025, 12:00pm-1:30pm EDT
Choose Your time zone
GMT-5
GMT-4
GMT-3
This cohort meets on the following days:


Thursday, 10 July 2025, 11:00-12:30 GMT-5
Thursday, 17 July 2025, 11:00-12:30 GMT-5
Thursday, 24 July 2025, 11:00-12:30 GMT-5
Thursday, 31 July 2025, 11:00-12:30 GMT-5
Thursday, 7 August 2025, 11:00-12:30 GMT-5

This cohort meets on the following days:


Thursday, 10 July 2025, 12:00-13:30 GMT-4
Thursday, 17 July 2025, 12:00-13:30 GMT-4
Thursday, 24 July 2025, 12:00-13:30 GMT-4
Thursday, 31 July 2025, 12:00-13:30 GMT-4
Thursday, 7 August 2025, 12:00-13:30 GMT-4
This cohort meets on the following days:


Thursday, 10 July 2025, 13:00-14:30 GMT-3
Thursday, 17 July 2025, 13:00-14:30 GMT-3
Thursday, 24 July 2025, 13:00-14:30 GMT-3
Thursday, 31 July 2025, 13:00-14:30 GMT-3
Thursday, 7 August 2025, 13:00-14:30 GMT-3
Convert your time zone

If you live in another region:

We recommend you use WorldTimeBuddy to convert the course times to your own time zone.
Meet the Instructor

Ellen Juhlin

Ellen Juhlin is a product consultant and coach who works with CEOs and early stage startups to turn innovations into valuable products. Most recently, she was on the executive team at Orion Labs as Senior Director of Product Management, where she led development on platform services, automation and voice bots, hardware, firmware, and mobile apps. During her 20 years in product management, she has led B2B product initiatives in collaboration with global customer companies across diverse industries including entertainment, hospitality, retail, public transportation, mining, security, manufacturing, healthcare, government, and more. She enjoys sharing her product management knowledge and expertise with others via coaching. When she's not building products, she's building interactive and immersive art experiences, large and small. Ellen has a BFA from Carnegie Mellon University, and holds 16 patents. She is based in Oakland, CA.

Our Students Love Us

"It has been an amazing hands-on experience. The way the course is structured is really good because you have the theory and then you practice it. You get out of the class feeling like you actually learned it and you can really apply it."
Bianca Starling
Voxy
"I'm on a design team of 4 and we are incorporating many of the exercises from the Hidden Assumptions course into our work. It's probably the most applicable learning I've experienced in my 5 years as a product designer."
Leyla Akincilar
product DESIGNER
I tried one of the exercises from the class with my UX partner at work. We uncovered a ton of assumptions and the exercise helped us realize that we were each focused on a different customer and hadn’t realized it until now. It was a game changer for us.
Amanda Avery
Lead product Manager
Cox Automotive

Deep Dive: Identifying Hidden Assumptions

July - August 2025

Uncover the risky "gotchas" that can derail your product ideas.