Deep Dive:
Opportunity Mapping

August - September 2025

Chart the best path to your desired outcome.

To see the days/times of our live sessions, please use the schedule widget below.
COURSE SCHEDULE

Choose Your Region

Europe
North America
South America
All Other
Choose your time zone
BST
CEST
EEST
This cohort meets on the following days:


Wednesday, 13 August 2025, 17:00-18:30 BST
Wednesday, 20 August 2025, 17:00-18:30 BST
Wednesday, 27 August 2025, 17:00-18:30 BST
Wednesday, 3 September 2025, 17:00-18:30 BST
Wednesday, 10 September 2025, 17:00-18:30 BST
This cohort meets on the following days:


Wednesday, 13 August 2025, 18:00-19:30 CEST
Wednesday, 20 August 2025, 18:00-19:30 CEST
Wednesday, 27 August 2025, 18:00-19:30 CEST
Wednesday, 3 September 2025, 18:00-19:30 CEST
Wednesday, 10 September 2025, 18:00-19:30 CEST

This cohort meets on the following days:


Wednesday, 13 August 2025, 19:00-20:30 EEST
Wednesday, 20 August 2025, 19:00-20:30 EEST
Wednesday, 27 August 2025, 19:00-20:30 EEST
Wednesday, 3 September 2025, 19:00-20:30 EEST
Wednesday, 10 September 2025, 19:00-20:30 EEST
Choose Your Time Zone
PDT
MDT
CDT
EDT
This cohort meets on the following days:


Wednesday, August 13, 2025, 9:00am-10:30am PDT
Wednesday, August 20, 2025, 9:00am-10:30am PDT
Wednesday, August 27, 2025, 9:00am-10:30am PDT
Wednesday, September 3, 2025, 9:00am-10:30am PDT
Wednesday, September 10, 2025, 9:00am-10:30am PDT

This cohort meets on the following days:


Wednesday, August 13, 2025, 10:00am-11:30am MDT
Wednesday, August 20, 2025, 10:00am-11:30am MDT
Wednesday, August 27, 2025, 10:00am-11:30am MDT
Wednesday, September 3, 2025, 10:00am-11:30am MDT
Wednesday, September 10, 2025, 10:00am-11:30am MDT
This cohort meets on the following days:


Wednesday, August 13, 2025, 11:00am-12:30pm CDT
Wednesday, August 20, 2025, 11:00am-12:30pm CDT
Wednesday, August 27, 2025, 11:00am-12:30pm CDT
Wednesday, September 3, 2025, 11:00am-12:30pm CDT
Wednesday, September 10, 2025, 11:00am-12:30pm CDT
This cohort meets on the following days:


Wednesday, August 13, 2025, 12:00pm-1:30pm EDT
Wednesday, August 20, 2025, 12:00pm-1:30pm EDT
Wednesday, August 27, 2025, 12:00pm-1:30pm EDT
Wednesday, September 3, 2025, 12:00pm-1:30pm EDT
Wednesday, September 10, 2025, 12:00pm-1:30pm EDT
Choose Your time zone
GMT-5
GMT-4
GMT-3
This cohort meets on the following days:


Wednesday, 13 August 2025, 11:00-12:30 GMT-5
Wednesday, 20 August 2025, 11:00-12:30 GMT-5
Wednesday, 27 August 2025, 11:00-12:30 GMT-5
Wednesday, 3 September 2025, 11:00-12:30 GMT-5
Wednesday, 10 September 2025, 11:00-12:30 GMT-5

This cohort meets on the following days:


Wednesday, 13 August 2025, 12:00-13:30 GMT-4
Wednesday, 20 August 2025, 12:00-13:30 GMT-4
Wednesday, 27 August 2025, 12:00-13:30 GMT-4
Wednesday, 3 September 2025, 12:00-13:30 GMT-4
Wednesday, 10 September 2025, 12:00-13:30 GMT-4
This cohort meets on the following days:


Wednesday, 13 August 2025, 13:00-14:30 GMT-3
Wednesday, 20 August 2025, 13:00-14:30 GMT-3
Wednesday, 27 August 2025, 13:00-14:30 GMT-3
Wednesday, 3 September 2025, 13:00-14:30 GMT-3
Wednesday, 10 September 2025, 13:00-14:30 GMT-3
Convert your time zone

If you live in another region:

We recommend you use WorldTimeBuddy to convert the course times to your own time zone.
Meet the Instructor

Ellen Juhlin

Ellen Juhlin is a product consultant and coach who works with CEOs and early stage startups to turn innovations into valuable products. Most recently, she was on the executive team at Orion Labs as Senior Director of Product Management, where she led development on platform services, automation and voice bots, hardware, firmware, and mobile apps. During her 20 years in product management, she has led B2B product initiatives in collaboration with global customer companies across diverse industries including entertainment, hospitality, retail, public transportation, mining, security, manufacturing, healthcare, government, and more. She enjoys sharing her product management knowledge and expertise with others via coaching. When she's not building products, she's building interactive and immersive art experiences, large and small. Ellen has a BFA from Carnegie Mellon University, and holds 16 patents. She is based in Oakland, CA.

Our Students Love Us

"I've used the course content repeatedly in my daily work since and can certainly recommend it if you're looking to work on your discovery muscle!"
rashmi d'souza
Product lead
n26
"The course is great—the tree is a powerful way to organize thinking. I was mapping an opportunity space for my own work in parallel, which made the experience really rewarding."
Paolo appley
Senior product manager
User interviews
"This course would be valuable for anyone who makes products. It’s a useful way to make sense of what can be a messy landscape while trying to understand what to work on first."
Kayleigh Bingham
PRoduct manager
youcanbook.me

Deep Dive: Opportunity Mapping

August - September 2025

Chart the best path to your desired outcome.