Deep Dive:
Opportunity Mapping
Opportunity Mapping
February - March 2025
Chart the best path to your desired outcome.
To see the days/times of our live sessions, please use the schedule widget below.
To see the days/times of our live sessions, please use the schedule widget below.
COURSE SCHEDULE
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Meet the Instructor
Ellen Juhlin
Ellen Juhlin is a product consultant and coach who works with CEOs and early stage startups to turn innovations into valuable products. Most recently, she was on the executive team at Orion Labs as Senior Director of Product Management, where she led development on platform services, automation and voice bots, hardware, firmware, and mobile apps. During her 20 years in product management, she has led B2B product initiatives in collaboration with global customer companies across diverse industries including entertainment, hospitality, retail, public transportation, mining, security, manufacturing, healthcare, government, and more. She enjoys sharing her product management knowledge and expertise with others via coaching. When she's not building products, she's building interactive and immersive art experiences, large and small. Ellen has a BFA from Carnegie Mellon University, and holds 16 patents. She is based in Oakland, CA.
Our Students Love Us
"I've used the course content repeatedly in my daily work since and can certainly
recommend it if you're looking to work on your discovery muscle!"
rashmi d'souza
Product lead
n26
Product lead
n26
"The course is great—the tree is a powerful way to organize thinking. I
was mapping an opportunity space for my own work in parallel, which made
the experience really rewarding."
Paolo appley
Senior product manager
User interviews
Senior product manager
User interviews
"This course would be valuable for anyone who makes products. It’s a useful way to make sense of what can be a messy landscape while trying to understand what to work on first."
Kayleigh Bingham
PRoduct manager
youcanbook.me
PRoduct manager
youcanbook.me
Deep Dive: Opportunity Mapping
February - March 2025
Chart the best path to your desired outcome.