On Demand Course

Story-Based Customer Interviews

Collect reliable feedback from every customer interview.
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From the author of continuous Discovery Habits

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Have confidence in every customer interview.

  • Always know exactly what to ask.
  • Uncover actionable insights every time.
  • Drive outcomes for your customers and your business.
Overview 

In this course, you'll get:

On-Demand Content

Get access to 100% of the content on day one. Learn at your own pace with in-depth, how-to content to guide your learning.

The Interview Vault

Watch and learn from case studies where we conducted 15 real, 20-30 minute, story-based, customer interviews.

The Interview Coach

Get detailed, personalized feedback with customized coaching tips on every practice interview. 

Instructor Supported

Our instructor team is standing by to answer question, review your work, and cheer you on, as you work your way through the curriculum.

Office Hours

Attend monthly Office Hours sessions to get real-time help and connect with peers and our instructor team.

Supportive Community

Get support and learn from peers who are also practicing story-based interviews.
Get Access

Product Talk's Interview Coach

Get detailed, personalized feedback on every practice interview.

What students say about the coach: 

  • "This is shockingly good."
  • "Really valuable feedback. It is so detailed. Love it!”
  • "Very helpful and insightful feedback. And really specific/on-point,”
All the details

Explore the Course Outline

You’ve already practiced active listening—pausing, reflecting, and tracking emotion. These same behaviors also help your participant remember:

  • Silence gives them space to search their memory.
  • Reflection can trigger related memories, especially when you echo emotions or decisions.
  • Following emotion often leads to deeper detail, since memory is emotionally encoded.

The way you listen shapes the stories you hear.
You’ve already practiced active listening—pausing, reflecting, and tracking emotion. These same behaviors also help your participant remember:

  • Silence gives them space to search their memory.
  • Reflection can trigger related memories, especially when you echo emotions or decisions.
  • Following emotion often leads to deeper detail, since memory is emotionally encoded.

The way you listen shapes the stories you hear.
You’ve already practiced active listening—pausing, reflecting, and tracking emotion. These same behaviors also help your participant remember:

  • Silence gives them space to search their memory.
  • Reflection can trigger related memories, especially when you echo emotions or decisions.
  • Following emotion often leads to deeper detail, since memory is emotionally encoded.

The way you listen shapes the stories you hear.
Don't hesitate

Have confidence in every customer interview.

Earn a Course Completion Certificate

Upon completing the course, students can submit a customer interview for review by our instructor team. Once we've verified it's an effective story-based customer interview, we'll issue a course completion certificate.
A course completion certificate for this course

Frequently Asked Questions

How long do I have access to the course content? 

You'll have access to all of the course content for 3-months starting from your course purchase date.

Why don't you offer lifetime access like other self-paced courses?

We limit access for two reasons: 

  1. We know that many people buy self-paced courses and procrastinate and never complete them. We limit your access to motivate you to complete the course in a reasonable timeframe. 
  2. Your course access includes access to our community, monthly community calls, and monthly office hour sessions with our instructors, as well as our Interview Coach. We can't offer these benefits indefinitely.

Can I transfer my enrollment to another student? 

No. A course purchase is tied to a specific student. You cannot transfer your enrollment to another student. 

Is there a way to extend my course access after it expires? 

The only way to extend your course access Is through the CDH Membership program. This programs extends your course access for any Product Talk Academy course that you have previously purchased and includes several other benefits. You can read more about this program here.

Can I defer my enrollment or pause my 3-month term? 

We do grant deferrals in some situations. Here are some common situations where we might grant a deferral:

  • You have budget to spend before the fiscal year ends, but you also have a busy quarter coming up and won’t have time to complete the course within your term. We can defer the start of your term. We only defer the remaining portion of your term. So if you wait to email us, your deferred term will be abbreviated.
  • Something unexpected happens and you won’t be able to complete the course during your remaining term. We can pause your term. However, we are not able to extend your term. So please let us know as soon as possible.

When deferring or pausing your term, you must complete your 3-month term within 12-months of your purchase date.

To request a deferral or a pause or to resume your term, send an email to support@producttalk.org. We typically respond to deferral and pause requests within 2 business days.

Do you offer a course completion certificate? 

We do offer a course completion certificate. However, we do not offer course completion certificates for consuming the course content. Instead, the course includes several assessment activities and we generate completion certificates for students who complete each of the assessment activities. We require that you show proficiency with each of the activities before we issue a certificate.

Course certificates must be generated while your term is still valid. We are not able to generate certificates after your term expires. If you need a course certificate and your term has expired, you can extend your term by joining our CDH Membership program.

What’s your refund policy? 

We want you to be satisfied with your purchase. However, because students get access to the full course immediately upon purchase, we handle refund requests on a case-by-case basis.

You can submit refund requests to support@producttalk.org. We typically respond to all refund requests within 2 business days. When submitting a refund request, please provide as much detail as possible about why you are requesting a refund. 

The following reasons typically do not result in us granting a refund: 

  • You didn’t make time to engage with the course before your term ended. 
  • You had different expectations about the course than what is outlined on this course overview page.
  • You completed the course content, but a tactic you tried from the course didn’t work right away in your organizational context. In all of our courses, we share tactics that we find work for most teams. However, every tactic will need to be adapted to your organizational context. Some trial and error should be expected. We support teams as they experiment with the course tactics through our Office Hour sessions and through our Slack community.

When refunds are granted, we are only able to refund to the original form of payment.

Is this course accessible?

  • We try to use high contrast fonts and font colors and reasonable font sizes. 
  • We include alt text on all images.
  • All of the videos in the course have closed-captioning. However, several of the in-depth video walkthroughs in the "Find the Right Automation Tools" might be hard to follow along without being able to see the screenshots.
  • We do not currently offer audio versions of our text content, but we hope to add this soon.


If you have a specific need that is not addressed her, please send us an email at support@producttalk.org. We'd love to accommodate additional needs if we can.
Don't hesitate

Have confidence in every customer interview.