Deep Dive:
Identifying Hidden Assumptions
Identifying Hidden Assumptions
July - August 2025
Uncover the risky "gotchas" that can derail your product ideas.
To see the days/times of our live sessions, please use the schedule widget below.
Find the full course description here.
To see the days/times of our live sessions, please use the schedule widget below.
Find the full course description here.
Overview
In this course, you'll learn how to:
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Course Schedule
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Convert your time zone
If you live in another region:
We recommend you use WorldTimeBuddy to convert the course times to your own time zone.
How the Course Works
The "Flipped Classroom"
This course follows a "flipped classroom" model.
Each week, you'll receive a content module that you will work through on your own time. You'll get articles to read, videos to watch, and short exercises to complete. Each module is designed to take 60-90 minutes to complete.
During our live sessions, we'll work together to apply the module content to a case study. Our goal is to put what we learned into practice right away.
Your instructor is available during the live sessions to answer questions, give feedback, and to facilitate class discussion. We are also available in between sessions via Slack.
Let's recap, each week you'll:
- Get a content module to review on your own.
- Apply what you learned to an interactive case-study in an instructor-led live session.
- Get support from our engaged course community.
Come join us!
Meet the Instructor
Ellen Juhlin
Ellen Juhlin is a product consultant and coach who works with CEOs and early stage startups to turn innovations into valuable products. Most recently, she was on the executive team at Orion Labs as Senior Director of Product Management, where she led development on platform services, automation and voice bots, hardware, firmware, and mobile apps. During her 20 years in product management, she has led B2B product initiatives in collaboration with global customer companies across diverse industries including entertainment, hospitality, retail, public transportation, mining, security, manufacturing, healthcare, government, and more. She enjoys sharing her product management knowledge and expertise with others via coaching. When she's not building products, she's building interactive and immersive art experiences, large and small. Ellen has a BFA from Carnegie Mellon University, and holds 16 patents. She is based in Oakland, CA.
Our Students Love Us
"It has been an amazing hands-on experience. The way the course is structured is really good because you have the
theory and then you practice it. You get out of the class feeling like you actually learned it and you can really apply it."
Bianca Starling
Voxy
Voxy
"I'm on a design team of 4 and we are incorporating many of the exercises
from the Hidden Assumptions course into our work. It's probably the
most applicable learning I've experienced in my 5 years as a product
designer."
Leyla Akincilar
product DESIGNER
product DESIGNER
I tried one of the exercises from the class with my UX partner at work. We uncovered a ton of assumptions and the exercise helped us realize that we were each focused on a different customer and hadn’t realized it until now. It was a game changer for us.
Amanda Avery
Lead product Manager
Cox Automotive
Lead product Manager
Cox Automotive
Frequently asked questions
When does the course meet?
We meet for 90-minute live sessions (via Zoom) each week for five weeks in a row. For
specific dates and times for each cohort, select a cohort in the "Choose a Cohort" section.
What is your refund policy?
We try to accommodate refund requests whenever possible. However, due to limited capacity, we cannot issue refunds within 14 days of the start date of the course.
If you are unable to attend the course and you missed the refund deadline, we do allow you to transfer your ticket to another student up until the day before the course starts. We are not able to make any roster changes once the course starts.
If you are unable to attend the course and you missed the refund deadline, we do allow you to transfer your ticket to another student up until the day before the course starts. We are not able to make any roster changes once the course starts.
What if I can't make all the sessions?
Our live sessions are focused on hands-on practice with your team. Each session will build on the previous session. There will not be an opportunity to make up a missed session. We strongly recommend you reserve time on your calendar for all five sessions.
However, we understand that things do come up. Because we follow a "flipped classroom" model (see description above), if you miss a class session, you won't miss any of the instructional content. Instead, you'll miss out on the hands-on practice associated with each lesson. We recommend that you connect with your team after class to catch up on what you missed.
However, we understand that things do come up. Because we follow a "flipped classroom" model (see description above), if you miss a class session, you won't miss any of the instructional content. Instead, you'll miss out on the hands-on practice associated with each lesson. We recommend that you connect with your team after class to catch up on what you missed.
What's required of me in between sessions?
Each week, you will have 1-2 hours of homework to complete on your own time. It will be difficult to participate in the live session, if you don't do your homework. We strongly recommend that you reserve this time on your calendar now.
The cohort I want is closed for enrollment. Is there a wait list?
Our cohorts sell out quickly. We rarely have cancellations, but when we do, we offer any open spots to students in the subsequent cohort in the order in which they purchased their ticket. So the best way to get on the waiting list is to purchase a ticket for the next available cohort.
How long do I have access to the instructional content?
You'll have access to all of the instructional content for 3-months starting from the course kick-off.
Deep Dive: Identifying Hidden Assumptions
July - August 2025
Uncover the risky "gotchas" that can derail your product ideas.
Learn the product discovery skills that drive product success.
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