Invest in your discovery habits one day at a time.

Our email courses provide bite-sized lessons to help you get started with each discovery habit.

Product Discovery Basics

In this 8-day email sequence, you'll learn: 

  • What is product discovery?
  • Understanding project-based discovery
  • The need for continuous discovery
  • The curse of knowledge and how it impacts discovery
  • The underlying structure of product discovery
  • Continuous discovery: week over week
  • Who does product discovery? 
  • What to do next? 

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If you are new to continuous discovery, start here.

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    Product Trios

    In this 12-day email sequence, you'll learn: 

    • What is a product trio?
    • Which three roles make up the product trio?
    • Why is it important to work as a product trio?
    • How does collaboration work in a product trio?
    • How do product trios resolve conflict?
    • Who is responsible for what in a product trio?
    • How can you get your engineer to participate in your product trio?
    • What about the other people on the team who aren’t part of the product trio?
    • What if my job title isn’t reflected in the product trio (but I want to participate)?
    • How should you run your product trio meetings?
    • How can product trios adapt to remote work and distributed teams?
    • How can you get started as a product trio?

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    Build strong cross-functional relationships.

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      Opportunity Solution Trees

      In this 13-day email sequence, you'll learn: 

      • What is an opportunity solution tree?
      • The benefits of using an opportunity solution tree
      • Who should create an opportunity solution tree
      • Prerequisites for creating an opportunity solution tree
      • How to create an opportunity solution tree
      • Tools and templates for creating opportunity solution trees
      • When to start a new opportunity solution tree and how often you should update it
      • The best way to introduce the opportunity solution tree to your team
      • Why you shouldn't create one OST for your entire company
      • The best way to share your opportunity solution tree with stakeholders
      • How OSTs connect with a product vision or roadmap
      • Examples of opportunity solution trees
      • What to do next

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      Get started with opportunity solution trees.

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        Defining Outcomes

        In this 12-day email sequence, you'll learn: 

        • What is a desired outcome?
        • What’s the difference between an outcome and an output?
        • Why are product teams shifting from focusing on outputs to focusing on outcomes?
        • Who should be involved in defining a team’s outcome?
        • Does an outcome need to be measurable?
        • How long should you spend on an outcome?
        • How many outcomes can a team work on at once?
        • What if multiple teams are being asked to deliver the same outcome?
        • How and when does an outcome change over time?
        • What are the different types of outcomes?
        • How do you identify business outcomes?
        • How do you identify product outcomes?
        • What’s the difference between outcomes and OKRs?
        • How can you get started with outcomes?

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        Good discovery starts with a clear outcome.

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          Continuous Interviewing

          In this 10-day email sequence, you'll learn: 

          • What is a customer interview?
          • Who should you interview?
          • Who should conduct interviews?
          • How often should you conduct customer interviews?
          • How do you find customers to interview every week?
          • What do you ask and not ask in customer interviews?
          • How do you collect a specific story?
          • How do you synthesize what you learn from each customer interview?
          • How do you communicate with your stakeholders what you are learning from each custom interview?
          • What to do next? 

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          Build your continuous interviewing habit one day at a time.

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            Opportunity Mapping

            In this 11-day email sequence, you'll learn: 

            • What’s an opportunity?
            • The difference between an opportunity and a solution
            • How to avoid opportunities that are really solutions in disguise
            • Why it's called an opportunity and not a problem
            • How to find opportunities
            • Other sources of opportunities
            • Deciding if you are ready to start mapping the opportunity space
            • How to structure the opportunity space
            • Representing customer segments on an OST
            • Choosing a target opportunity
            • Assessing and prioritizing opportunities
            • What to do next

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            Get started with opportunity mapping using an opportunity solution tree.

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              Assumption Testing

              In this 13-day email sequence, you'll learn: 

              • Why should product teams test their assumptions?​​
              • What is an assumption?
              • ​​What are the types of assumptions that product teams tend to make?
              • How do you identify the assumptions that your ideas depend upon?​​
              • What is an assumption test?​​
              • Do you need to test all of your assumptions?​​
              • When should you run assumption tests?​​
              • How do you convince your organization to let you run assumption tests?​​
              • What tools should you use to test your assumptions?​​
              • How do you evaluate the results of your assumption tests?​​
              • How should you make decisions based on your results?​​
              • How should you keep track of your assumption test results?​​
              • How can you learn more about assumption testing?

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              Quickly find your winning ideas.

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